طراحی وب سایت

... uk also reveal strong growth in fresh soup, which was up 10 ... 5% in volume, while fresh stuffing – a niche but growing category – was up 3

... - improve sales growth in simple meals by: *expanding its global soup leadership position with regional business building efforts, stepped up innovation and *increasing emphasis on emerging markets for long-term growth ... drive growth in fresh bread through continued premium innovation and a focus on health and wellness trends ... ” potential for soup within simple meals carl johnson, campbell’s chief strategy officer, larry mcwilliams, president, campbell international, and denise morrison, president north america soup, sauces and beverages, described the campbell's participation in $421 billion global simple meals category as being in two broad segments: meal makers, which include products such as “campbell’s” condensed cooking soups, “swanson” broth, “prego” and “pace” sauces and “domashnaya klassika” concentrated broths; and meals, which include products such as “campbell’s” condensed eating soups and “campbell’s chunky,” “campbell’s select harvest” and “erasco” ready-to-serve soups ... mcwilliams said, “we see enormous potential for soup within simple meals across meal occasions, geographies and consumer needs, and we plan to increase our participation in the global meal makers category ... ” morrison described campbell’s plans for soup in fiscal 2011 ... condensed soup line with enhanced ingredients, improved taste, more contemporary packaging and further sodium reduction ... ready-to-serve soup business through product enhancements, new varieties, competitive pricing and promotions and improved marketing ... expand soup as a meal in emerging geographies and channels by launching and testing ready-to-serve soups in several markets ... campbell also will work to grow the fresh soup category and expand distribution in restaurants, schools and other out-of-home locations ... morrison also described campbell’s plans to introduce an umbrella advertising campaign to reposition “campbell’s” soup in simple meals and support its entire u

... new covent garden, the uk's largest chilled soup brand, announced a major push earlier this week with the launch of six varieties ... the company, owned by singapore food industries, hopes the move will attract new customers to the fresh soup category ... what does new covent garden hope this will achieve? nick munby: all our marketing efforts are around bringing new people to the fresh soup category ... those consumers that fit the profile of a fresh soup consumer but don't actually buy fresh soup ... we'll start with these six in september, which is the start of what we call the "soup season" and we'll look to bring out more through the winter ... it's about keeping the range fresh and exciting and constantly rotating the tail of our range ... this winter is about concentrating on our core area - which is fresh soup ... soups like scotch broth and oxtail are pretty well represented in ambient soup, in canned soup, but no one has really done them very well in chilled soup ... there are lots of people out there who are only buying tinned soup and not fresh soup ... something like scotch broth and oxtail will hopefully attract consumers who are familiar with those soup in tinned soup but are willing to try the fresh version because of the fresh attributes that will deliver a perceived better quality and taste than the tinned variety ... is ambient becoming more of a challenge to fresh soup? is there a competitive relationship between the categories? munby: when we came into the recession our concerns were around the perception of chilled soup being a lot more expensive than ambient soup - and that people were regressing back into tinned soup because it's seen as better value for money and you haven't got worries about shelf life ... the number of people who have bought into ambient and fresh has actually grown over last winter ... chilled soup still represents really good value for money ... the average unit price in chilled soup is about gbp1

... uk soup maker new covent garden has announced plans to expand its line-up of fresh soups as part of its 'fresh for winter' marketing push ... "the introduction of so many new variants will attract new consumers into the category at a time when more people are buying fresh soup than at any time previously," said new covent garden group marketing director nigel parrott